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Breakthrough Innovation Tools for Successful Leadership Innovation needs innovation: Innovation is broken. Business leadership and management struggle to find ways to crack through their own corporate politics or bureaucratic silos, to move from defense to offense, to nurture real breakthrough, to drive visionary creativity in ways that add new value to everything they do. In Innovating Innovation , David Morey, one of America’s leading strategic consultants, will teach, coach, and guide you across eleven concrete and pragmatic steps that unlock and drive day-to-day innovation in your business and help you gain a long-term competitive advantage in your marketplace. Make change and innovation happen: Innovating Innovation synergizes what is best in classic innovation theories with an insurgent strategic model inspired by one of Morey’s first corporate clients, Apple founder Steve Jobs. It shows how to lead innovation that creates the products of visionary genius without the necessity for actual genius. It provides practical tools and guidance on building and leading the teams, working conditions, organizational structures, and cultures of market-made and market-making innovation. It illustrates a roadmap to the disruptive periphery, the organizational margins at which real innovation actually takes place. Innovation can be taught: Innovating Innovation is a framework to counter failure. It directs you, the reader, to the consumer, the very person who will actually tell you how to innovate the benefits to create a future you can own. This book invites you to “think different,” to become a change leader, to go the “wrong” way to get to the right places. And it shows you how to apply the pragmatic lessons of Agile software development to absolutely everything and to accelerate your leadership career and your company’s success by stepping up from mere evolution to punctuated equilibrium, evolution as breakthrough. Your business needs unique innovation: You and your business need innovation as never before and unlike anyone else’s. This is lesson number one. And in the space of eleven chapters, Innovating Innovation offers lesson number two: You don’t need to be a genius to deliver the performances, products, and services of innovation at genius levels in the most opportunity-rich and threat-intensive business environment in history. Your management and leadership skills will improve immensely, taking your business to a level of innovation success beyond what it has ever achieved before. Innovating Innovation is a step-by-step handbook for teaching, and at times even tricking, your organization, your culture, and your company into real-world change. After reading this new battlefield manual for innovation, you will: Learn the Disruptive Periphery Concept and how it can give you the tools to help your business Discover a practical marketing-centric focus applied to innovation Reap the benefits of lessons developed from thirty years of real-world global consulting and training experience

Today more than ever, everyone must be her or his own healer, and this is especially true in the management of anxiety and depression. In the first major conceptual leap in mental health care in forty years, Mind Easing's Three-Layered Healing Plan harmonizes wellness approaches, therapy, and, when needed, medicine into a safe and effective plan tailored to the needs and wishes of the individual. Written by noted psychiatrist Bick Wanck, MD, one of the founders of the American Academy of Addiction Psychiatry and an experienced clinician, writer, and educator, Mind Easing shows how to relieve and often resolve anxiety and depression by assisting the mind's natural ability to heal. Along with non-medicinal healing methods, Mind Easing shows how to use psychiatric medicine (if needed) safely and effectively as part of a mindfully constructed healing plan. Because some psychiatric medicines can blunt feelings and dull thinking, they can impede the flow of healing and interfere with the pleasures of living. Mind Easing suggests when and how psychiatric medicines may be stopped when they are counterproductive to healing. Mind Easing presents a comprehensive Three-Layered Healing Plan for anxiety and depression. Some readers will find all they need in Layer One: Enhancement of Healing without needing the help of a professional. Others will benefit from Layer Two: Guidance which describes how psychotherapy, body and energy work, and spiritual guidance may be used to assist healing. Those readers who experience severe anxiety and depression will find helpful information in Layer Three: Restoration of Healing. where Dr. Wanck explains the concepts of "soft" and "hard" anxiety and depression. Soft anxiety and depression are generally caused by stressful current life events or past genetically inherited conditions or by physiologic hardening of symptoms resulting from persistent or severe adversity or trauma.

The judge fell asleep and, some three hours later, when he woke up rested and with his mind clear of the heaviness of the day, he established visual contact with a scene that he wasn’t familiar with. As if he was transferred to some other place, where he could see and hear everything that was happening. The kind of presence, where he could observe all the assistants in detail, whilst not physically there. It was the first time something like that has happened, and so he found himself with fear. In the beginning, he kept a distance from people that he was watching and events that he was witnessing. But soon, he realized that this could only be a dream, and nothing could really happen, and so he got mixing with the assistants, observing everything from different positions. When they did not detect his presence, he finally decided that, effectively, this was a dream, and that he could learn something from things that he was seeing and hearing.  

If you want your company to thrive, you need to break one of the oldest unwritten rules of leadership. Leaders in nearly every industry have learned to keep a professional “distance” between themselves and the people who report to them—to avoid getting too close or too personal. This unwritten rule of leadership is pervasive and quietly destructive, and, little by little, keeping ourselves at arm’s length destroys trust, collaboration, and the very fabric of organizations. When Tom Gartland became president of Avis Budget Group, North America, he wanted the corporate culture to become more "open and connected"—so he started with himself. His message was "business is personal—very personal." As he grew closer and connected more with those he was leading, he became a more effective leader, and those around him were inspired to create unprecedented results. Tom found that when we truly open up and care about the people we work with, we can transform organizations into sanctuaries where people feel a deep connection to one another, a profound sense of being part of an important mission, and extraordinary engagement in their work. The result? Employees who feel valued generate exceptional profits. After applying this business philosophy at Avis, not only did Tom see an increase in employee morale, he also saw a significant increase in the company's bottom line. In Lead with Heart , Tom provides an unconventional approach to business leadership, including advice and strategies on how to open yourself up as a leader, recognize potential in your employees, and increase employees' trust in you and the company. Lead with Heart is the revolutionary leadership book that will help managers and employees at all levels grow their businesses by connecting, honestly and meaningfully, with the people they lead.

FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you--and millions like you--to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising? Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including: * How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email--It's not hard to do once you know the secret. * Why Developing Your "USP" Can Leave Your Competition in the Dust--It's the quickest way to instantly begin out-marketing your competitors. (And they'll never know what hit them.) * Why You Don't Need a Degree in Business to Create Great Ads--But there is one thing you MUST know or your ads will likely fail miserably. * How to Develop a Powerful Ad-Agency Mindset--What the pros know about consumer buying behavior and how you can use it to your advantage. * How to Save $600 for Every $1,000 You Spend on Ads--This idea alone is worth infinitely more than the price of this book...and you can start using it immediately. * The Amazing 5-Second, No-Fail Headline Test--Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response. * What a Good Ad Should "Feel" Like--How to connect to readers on a deep, emotional level. * How to Install Persuasive Images in People's Brains--Learn how to direct how people think about your products and services. * Why People Really Buy Your Product or Service--Sorry, but it's not what you think. (But you better know the reason... or else.) * Where to Always Put Your Biggest Benefit--Miss this and you're flushing your ad dollars down the toilet. * How to Write "Dragon-Slayer" Headlines that Get Read and Get Response--Tons of examples you can "steal" for your own ads. * Long vs. Short Copy: Which Is Really Best for Response? Don't believe the lies! We'll set the record straight and you'll learn to cash-in. * How to Use the Devilishly Effective Pyramid Principal--Lure readers into your ads by understanding human eyeball behavior. * 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW. * How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) * Put Your Copy Here and Boost Readership by 10-200%--Why doesn't everyone do this? * 10 Sure-Fire Ways to Start Writing Your Ads--So easy, it's almost automatic. * How to Cause People to Mentally Demonstrate Your Products... Before They Buy. * How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter. * "Sneaky" Ad-Design Psychology Tricks that Work Like Magic--Start using them tonight. * Typestyles that Actually REDUCE Readership--Are you using them? * This "Evil" Design Sin Depresses Your Readership Up to 50%--Do you do it? * Widely Used Typeface LOWERS Comprehension Up to 67%--Are you using it? * The Eye-Grabbing "Advertising Guillotine"--The one image humans can't resist. * And Much More

Customer Success Leads to Your Success If you liked Crucial Conversations , The Challenger Sale or books by Grant Cardone, you’ll love Closing the Sale . Guide the conversation. Closing is a process, not an event. In the closing process, there are inevitably many conversations with a variety of potential clients. Closing the Sale will teach you how to influence good decisions to achieve mutually beneficial outcomes from these conversations. Turn talking into decision making. For clients, decision making can seem daunting. They may often favor the noncommittal "maybe" over the decisive "yes" or "no." Essential Secrets to Closing the Sale will teach you how to help your clients make the best possible decisions for both their business goals and your own. Customer success is your success. Closing the Sale will show you how to attain the only real success. the win-win situation. Because the more you focus on creating success for your clients, the more successful you will be. Closing the Sale will teach you the five essential skills to the sale closing process: Identify the End in Mind Decision Address Client Key Beliefs Resolve Objections Prepare the Conditions for Good Decision Making Open Purposefully, Close Powerfully

Can the former playboy win a second chance with the one who got away? Georgia Hotchkiss swore wild horses couldn’t drag her back to Sundance, Wyoming. It’s her usual bad luck that forces her to take a PR job in her former hometown—right before her ten-year class reunion. The only thing worse than facing her cheating ex-husband at the reunion? Showing up without a date. Tell McKay let Georgia “Hot Lips” Hotchkiss run roughshod over him in high school. But he’s no longer that easily manipulated boy. In the past decade he’s earned a reputation that lives up to the McKay last name. After working a rodeo event together, Tell agrees to escort her to their reunion as long as Georgia understands they’ll be friends with benefits. Their physical chemistry burns so hot, they barely notice the reunion has come and gone. And while their friendship has quickly deepened into something more, Georgia is wary. She’s been burned by a hometown cowboy before and won’t survive another heartbreak. So if Tell wants to get the girl this time around, he’ll have to prove her heart has always been safe with him.